With a mix of electronic and art music, PUSH is a cozy festival were the industrial setting is soften by couches and armchairs. A feature we used in the profile to convey the mood of the festival. The association behind the festival is called Lamour, which of course resulted in us making a mascot in the shape of a lemur (Lamour, lemur… get it?) This was also used to create a buzz before the festival went public, by having strategic persons change their profile picture on Facebook to an illustration of the lemur.
We also provided posters, flyers, programs, vignettes to video presentations of the artists, as well as other images to use for marketing, which resulted in a substantial presence on social media as well as in traditional channels.
For more information about the festival, visit www.pushfestival.se